The Medium is Magic
If you’re not telling your brand’s story in a compelling way with video content and ads, you’re missing out big time. But regularly creating elevated videos with a commercial production company is prohibitively expensive. And building an internal production arm requires huge investments in staffing, onboarding, equipment, technology, and… overhead.
Proper Medium works with brands big and small as a high-value content production partner. We leverage the incredible power of your stories to create loads of beautiful content at a sensible price point. Our clients get continuous access to our hyper-creative, battle-tested team of writers, producers, directors, and editors along with our arsenal of cinema-grade video, sound, and editing equipment. And they love the results.
We obsess over your brand to build a cinematic storytelling engine that is transformational for your bottom line.
Want to see how it works? Schedule an intro call.
Check out what’s made us one of the most sought-after creative video agencies in the Southeast.
Illuminate the Magic that is in Everything
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Illuminate the Magic that is in Everything //
Video & Still Production Services
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Concept development
Creative consulting
Script writing
Storyboarding
Art Direction
Casting
Location search
Set design
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Filming & directing
Still Photography
Sound Recording
Production Management
Equipment Rentals
Grip & Lighting
Location & Studio Production
Hair & Makeup
Wardrobe & Props
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Video editing
Footage management
Color Grading
Audio Mixing & Mastering
Motion Graphics
Music Composition
Music Search & Licensing
Sound design
Voiceover
Our Core Values
Curiosity
We ask “why” all the time. We want to know what makes you tick, why you’re so into house plants, what the light is going to be like on the North side of this building at 4:30pm in early November, what drew you to the fascinating world of aggregates in the first place, where that milk comes from, and where you got that little machine that sprays out your nanoparticles. If you’re not a curious person, you really ought to reconsider, because Curiosity keeps life interesting. It is much fun, and it makes our work better.
Imagination
Creativity fires off all the right receptors in our brains. There is so much dopamine happening during creative brainstorming sessions in our little treehouse studio that maybe it should be regulated by the FDA. Our job is to imagine things, then make them real. How ridiculously cool is that?
Good Humor
We are drawn to people who share our good humor, and we accompany our hard work with a healthy portion of play. In the world of production, things sometimes get a little tricky, even “really messed up” every once in a while. Good humor and honesty go a long way to get through those difficult moments and come out the other end with a good story to tell. With good humor, the experience of making great work is much more fulfilling.
Quality
Wrap up all the other core values in this one. We are indeed curious and lighthearted dreamers, but we are also technicians through and through. Every project is filtered through our deep desire to do it the right way. Expose to the right, try not to break the line, check the checklist, prep the gear, plan for the eventualities. Give everyone your best, and expect them to give back their own.
A few of the brands we’ve been honored to work with:
Proper Gram
