THE MEDIUM IS MAGIC
Proper Story
Since 2006, Proper Medium has been an “Atlanta Video Production Company.” And it’s been a blast. Like, really freakin’ fun. We’ve worked with a whole bunch of agencies and directly with even more brands. Brands like Home Depot, Delta, and Coca-Cola. And we’ve worked all over the world. Just not Australia yet. Or Russia.
Over those years, we’ve learned a lot about production, and along the way we’ve also learned a ton about video marketing. More specifically, the practice of distributing video content in a way that targets a very specific audience so that said content actually makes the intended impact on the intended audience.
Being great at making films and understanding how to target those films at an audience is a pretty awesome combination. Like, killer. That’s how we came to be a production house with a specialty in video marketing. And we call our killer process Narrative Building.
It’s transforming businesses of all sizes, and can likely do the same for yours.
Proper Offerings
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Narrative Building is an annual engagement during which we are committed to making sure your content works. We create a targeted storytelling strategy and produce an entire content library that makes that strategy a reality. Think of us as the video marketing arm of your organization.
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Our goal in documentary filmmaking is to Illuminate the magic that is in everything. This is our jam. Being able to create cinema-quality films about real people and real things that dive into entire worlds you know nothing about might just be the best thing out there.
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We love love love making commercials. We also love pitching ideas for commercials. Everything about it, we love. We also love executing other teams’ creative.
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Is there a Nobel-winning physicist coming to speak at your university? Because if so, we would love to document that! Do you need to stream a Ted-talk style presentation with four cameras in three days? Uh… that’s right up our alley. Hit us up!
Proper Freaks!
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Ben Arnold
Sr. Producer, Writer, Editor, Casting Savant, Executive Comedian
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Jeff Mares
Sr. Producer, Writer, Professional Driver, Friendliest Human to Ever Exist
Why Work with Proper Medium
Because we actually care about producing great work. It doesn’t matter what the project is, we want to make it better than anything else out there. We are maniacally driven to create at a higher aesthetic standard.
Yes, we’re obsessed with filming gorgeous footage. But we’re even more obsessed with the final product: crafting deeply moving experiences that communicate, enrich, evangelize and otherwise tell your story in a truly unique and compelling way. If you value authentic creativity, cinematic quality, and a strong narrative approach, we are an ideal fit.
Our team of creative professionals approaches each project with a passion for excellence as well as a dedication to your business objectives. We pride ourselves on understanding and exceeding our client’s expectations, no matter the time or budget. And having cut our teeth in the agency world, we fully appreciate the importance of a tight deadline.
Oh, and we're also a lot of fun to work with.
Proper BTS
